Month: December 2019

How important is social media?

Historically, gyms are technology deficient. Today, social media is a huge part of a fitness center or functional fitness studios business. Your “go-live” message across social media platforms has to be clear and consistent. For younger crowds, you will focus on SnapChat and Instagram. For more established clients you will turn to LinkedIn and Facebook.

Community Engagement

One of the things I think gym managers or owners overlook is community engagement.  We tend to have lifting competitions to raise money for families in need, education expenses for kids, Christmas gifts, food, etc. We generally make this a community engagement and allow the community to drive the majority of the successes.  When you get …

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